A model of a magazine is a data file organized into data blocks that make it easy to see what assumptions were used. Each data block represents a particular aspect of the plan – such as Single Copy Sales – and you can easily find the data you are looking for with a few mouse clicks.

The data blocks look and feel like a spreadsheet, including the ability to enter formulas in numeric fields, but they’re not. Spreadsheets cannot do the intricate calculations needed to make accurate projections of subscription renewals. The MPMW is a computer program written in optimized Microsoft C so it can do those very detailed calculations, and do them fast.

The data blocks are dynamic and customizable. You can add lines, change headings, set the column widths and number of decimal places, and hide columns and data blocks you don’t need. Because the MPMW is a program you can’t accidentally change the computations, but there is a data block you can use to tell it to do custom calculations you may need for your reports.

You can have up to 999 sources. Adding a new subscription source is as simple as adding a new set of data blocks, and there is a special dialog box to do it for you. In a few seconds.

You set the projection period – up to 999 months or weeks. And you can change it just by entering a new start date or end date.

Most of the subscription data you need for the data blocks is available from your fulfillment reports. All you have to do is project new subscription source production and any changes in sub prices and renewal percentages. Upload your expire from a file provided by most fulfillment houses and away you go.

When your model is built you can do source evaluations over time using any of the three accepted methods, with or without considering the cost of money.