| Long Term Models for Startups or Acquisitions or …  If you are raising money for a startup, considering an acquisition, you want
a long term model for converting free to paid or for any other reason the MPMW
stands alone. You can build a full financial model that: 
  Lets you develop and refine your long term plan. Makes it easy to look at worst-case scenarios. Quickly and convincingly answers what-if questions from investors and upper
  management. Presents your plan in a readily readable form that gives investors or
  management confidence that you have ‘done your homework’. You can use your model to print circulation reports, P&Ls, cash flows and
balance sheets, but the most useful report is a print-out of the assumptions you
put into the model. At a glance investors or managers can see your assumptions about: 
  New business production by source over time, including price and term,
  credit, cancel and bad debt percentages, and renewal assumptions. 
  
    
      | H1 | Month | # | Subs/ | Cost/ | Promo | BRE | % | % | No | % | Sub. | # | % | Renl |  
      | H2 | Begin | Mo | Month | Month | Cost | Cost | Cr | BD | Is | Canc | Rate | Iss. |  | Line |  
      | H3 |  |  | 000 | 000 | $/Sub | $/Sub |  |  | BD |  |  |  |  | Code |  
      | 1 | 1/92 | 12 | 5.00 | 22.0 |  |  | 100.0 | 40.0 | 3 | 20.0 | 18.95 | 12 | 100.0 | TV 1 Yr |  
      | 2 | 1/93 | 12 | 5.50 | 24.0 |  |  | 100.0 | 40.0 | 3 | 20.0 | 20.95 | 12 | 100.0 | TV 1 Yr |  
      | 3 | 1/94 | 12 | 5.75 | 28.0 |  |  | 100.0 | 40.0 | 3 | 20.0 | 20.95 | 12 | 100.0 | TV 1 Yr |  
  Expected newsstand sales, ad sales and ancillary product sales over time. Hiring plans, including salaries and planned raises. 
  
    
      | H1 |  | Month | # | Start | Mos | % | Month | % | $000 |  
      | H2 |  | Hired |  | Sal | Bet | Incr | Incr | Incr | Incr |  
      | H3 |  |  |  | $000 | Inc |  |  |  |  |  
      | 1 | Production Mgr. | 1/91 | 1 | 60 | 12 | 5 |  |  |  |  
      | 2 | Production Asst. | 1/91 | 1 | 25 | 12 | 5 |  |  |  |  
      | 3 | Secretaries |  |  |  |  |  |  |  |  |  
  Expenses, including production and distribution, editorial, ad sales,
  fulfillment, G&A and any other expense categories. 
  
    
      | H1 | Month | Occ | T/E | Tel/ | Staty/ | Insur | Ac/Lgl | Cons | Furn/ |  
      | H2 | Begin | Costs | Costs | Tel | Sup/Eq | Costs | Fees | Fees | Equip |  
      | H3 |  | $000 | $000 | $000 | $000 | $000 | $000 | $000 | $000 |  
      | 1 | 1/91 | 10.000 | 0.500 | 3.000 | 4.000 | 2.500 |  |  | 2.000 |  
      | 2 | 7/91 | 10.300 | 0.515 | 3.090 | 4.120 | 2.575 |  |  | 2.060 |  
      | 3 | 1/92 | 10.609 | 0.530 | 3.183 | 4.244 | 2.652 |  |  | 2.122 |  
      | 4 | 7/92 | 10.927 | 0.546 | 3.278 | 4.371 | 2.732 |  |  | 2.186 |    |