You Can Be Sure...

Subscriptions are a magazine’s life blood – a large revenue stream and the engine that drives the rate base. When you use a model you want to be confident that you can trust the results. The MPMW is designed to give you that confidence.

With spreadsheet-based models you can accidentally change the formulas that do the calculations – result, incorrect forecasts. That can’t happen with the MPMW because it’s a program not a spreadsheet.

The MPMW ‘unscrambles’ the expire provided by the fulfillment house upload, so if you have an incorrect renewal percentage errors show up right from the first issue. If your MPMW model tracks correctly by source for two or three issues you have confidence that the projections for next year are correct.

Most other models use the copy and earned income inventory from the upload and add new subs and renewals as they occur. If you have an incorrect renewal percentage the errors are masked for several issues because the effect of new business is small compared to the inventory. Some models actually ask you to make ‘adjusting entries’ to make the first few issues correct, a guarantee that twelve months later you will have incorrect renewal counts.

All you have to do to keep your MPMW model accurate is update new business production and bad debt and renewal percentages every month. At least one model was still accurate, by source, two years after the expire upload. AutoFill makes it quick and easy to update new sub production.

The MPMW is proven and solid. It, and its mainframe predecessors, have been used by hundreds of titles, and it is backed up by over 30 years experience in programming magazine models. We are constantly improving the program to keep up with changes in the circulation field and keep it the best and most efficient model on the market.

We have the most experienced client support team anywhere, with over 50 years of magazine modeling experience. We know that the most important feature of any model is fast, knowledgeable support.