 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Essentials
| Essentials is a version of the MPMW
specially designed as a full publishing model for smaller circulation
magazines. It has all the important features of the
full MPMW, but it comes at a much lower price.
|
|
| The major differences between
Essentials and the full model are that Essentials allows only 12 subscription sources and a
maximum 3 year projection period. You can use Essentials to do next year's budget for the
entire magazine - subs, newsstand, advertising, manufacturing and distribution, editorial
and G&A. You can see circulation reports, P&Ls, cash flows and even balance sheets.
You have probably been doing your budget with a spreadsheet, but Essentials is much better at planning the subscription side of the business, and, with Essentials, when you change the subscription plan all the manufacturing and distribution costs automatically change with it. You can do your subscription planning much more accurately and in much more detail. You can also do it much more quickly. For example, in only about 5 minutes you can do a whole new budget with increased subscription prices, taking into account lowered sales for a few months while everyone gets used to your higher prices. That means you have time to consider more options, and that means better planning, and better planning usually means a better bottom line. |
|
|
You get all the support that we give the full model and more. We do all the reports writer work for you so the reports you get match the reports you are used to seeing, and the model will feed your existing spreadsheet so you can still use it for tracking budget vs actual. |