Weekly Magazine Models

The MPMW is a true weekly model. It understands the special needs of weekly magazines - such as reporting either by week or by month, 53 week years and common expires.

You tell your model how many issues there are in a year and which issues belong to which accounting months. Then you can run any report either by week or by month.

If you use a common expire (i.e. all your subs expire with the last issue of the month) the MPMW will automatically generate the extra no-income issues needed for those who don’t renew before expire. It also knows that the renewal for those who renew early begins in the issue after the normal expire, not after the last issue of the month. You can spread your renewal response flows over any number of weeks.

Most important of all, DM Systems has lots of experience modeling weekly magazines. Modeling a weekly is much harder than modeling a monthly. There are a lot more numbers, just because there are more issues in a year, and there are the complications of common expires. Any errors in renewal percentages are magnified by the extra issues, and it is important not to get too detailed in renewal flows. We’ve made it work for others - we can make it work for you.